Chief Brand Officer
Bob has been a practicing marketing communications professional for forty years, as a writer, art director, creative director, manager, agency principal, and teacher, holding senior positions with both Fortune 500 companies and advertising agencies.
The agency he founded in 1999, The Fiddler Group, developed a unique process for brand development, including a trademarked brand discovery process, which they employed successfully for clients across a broad range of business categories. Clients included the Smithsonian Institution, Siemens, Chesapeake Bay Foundation, and Syntel, among others.
Bob worked to develop the Warrior Centric brand as the company transitioned from R & D to commercialization of its service offerings. He continues to develop strategies and direct execution of sales and marketing efforts.
Bob earned a BA in English and MS degree in Advertising, both from Northwestern University, where he studied with some of today’s most notable figures in marketing and brand issues. He also is an adjunct professor at Georgetown University in the Masters of Integrated Marketing Communications program. He lives with his wife Danuta in Washington, DC.